Concept & Development
The project explored the creation of a bold and appetising food advertisement for a Nando’s product. After exploring the brand’s product range, I selected the Cabo Sosatie Flatbread and developed a promotional concept around it, experimenting with composition, imagery, typography and graphic elements to create an engaging advertisement.
Design & Outcome
The final advertisement combines the product imagery with bold typography, supporting graphics and promotional information to create a clear food-focused composition. The project allowed me to practise creating an advertisement that makes the product the visual focus while keeping the supporting information easy to understand.
