Brief to Launch
The objective was to create a promotional poster for RocoMamas' Black Star burger, a product previously offered by the brand, but discontinued.
This project explored how the burger could be presented through my own graphic design approach, with a fresh visual direction while keeping in mind RocoMamas' established brand identity
Exploring the Visual Direction
The design was developed around RocoMamas' colour palette, using colour as a key element in establishing the visual identity of the advertisement.
The burger imagery and typography work together to create a clear focal point, while the supporting graphic elements contribute to the overall advertising layout.
The goal was to create a simple bold design that feels like it belongs to the RocoMamas brand while exploring a different approach to its visual presentation.
Concept to Advertisement
The final design translates the Black Star burger into a promotional composition using RocoMamas' colour palette as its visual foundation.
The burger imagery provides the main focal point, while the typography and supporting elements help communicate the product information while creating a cohesive advertising layout, that reads easily from left to right.
Outcome
A promotional poster that combines product imagery, typography, and RocoMamas' established colour palette to create a fresh visual interpretation of the Black Star burger
-Additional explorations towards the bottom
